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June 14 2015


Retail Marketing And Customer Loyalty Programs

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Creating customer loyalty is quite beneficial to a retail enterprise. Standard retail marketing strategies have arisen that encourage customer loyalty. Customer loyalty programs range from simple paper punch cards to sophisticated credit card like membership cards which can be swiped. It appears that many people are getting into the customer loyalty thing. You cam find programs in your local tiny latte bar to the major commercial chains.

creating customer loyalty
The client loyalty programs go by many different names. Loyalty card, rewards card, points card, advantage card, or club card are the most common names used. Notwithstanding names, they all work in a very similar way. A card that looks a lot like a credit card is disseminated. These cards have a magnetic strip or perhaps a bar code that can be scanned in to the store's point of sale system.

Most people are used to calling scalping systems a cash register but the technology makes vid misnomer. It is a point of sale system that is an integrated computerized commercial sales payment management system that operates more than a network. This system is integrated with inventory systems, merchandise restocking systems, sales commission systems as well as other systems.

Loyalty card holders are given discounts, special deals and are eligible for contests and promotions. Card holders will also receive emails containing coupons and special discounts and special deals. A shop will conduct online surveys to compile customer comments. The survey will include a tournament which offer cash prizes for customers who complete the web survey.

Almost all the major commercial outlets are offering these type of card club loyalty programs. Customers certainly appreciate they and them are very beneficial to the commercial business. Even smaller local commercial stores are sponsoring these types of programs. Restaurants also are beginning to organize loyalty clubs. Virtually any type of commercial business can use this type of structured loyalty marketing programs. As well as issuing the credit card style loyalty club card, businesses issue smaller key cards, which can be small cards that may be conveniently hooked to a keyring.

Owners of commercial sales outlets provide an ulterior motive in issuing prepaid cards besides increasing sales. Because the cards communicate with the store's point of sale computer systems, their databases can track each individual's purchases. This enables the commercial sales operation to a target ads specifically towards the purchasing habits of human card holders. Inventory could be more efficiently managed. This benefits the commercial sales outlet and also the customer since the customer is getting the products they want as well as the business is increasing sales.

There have been ethical questions raised in regards to the predominance of the loyalty cards. Privacy issues are generally discussed concerning these marketing strategies. However, the customer just isn't coerced into joining the loyalty club. Additionally, customers clearly take advantage of receiving discounts, less expensive costs and being notified when products they may be interested in are available.

There's no question that these customer loyalty programs are a permanent part of retail marketing. Not only are they found in the traditional offline commercial sales outlets but they are widely employed in e-commerce internet sales as well. It is expected these marketing techniques will only grow modern-day in the future.

Don't be the product, buy the product!